New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has unveiled its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” with the objective of strengthening customer awareness regarding the importance of choosing genuine automotive parts and accessories.
Following its successful implementation in 2024 and 2025, the campaign has effectively reached customers and various stakeholders. It created substantial awareness about the importance of selecting genuine parts. Taking this initiative forward in 2026, the latest phase has been designed to be more engaging and comprehensive, with increased emphasis on digital channels, service touchpoints, and the wider automotive ecosystem. The campaign aims to deepen customer understanding and reinforce the preference for Hyundai Genuine Parts, enabling informed choices during every service and repair interaction.
Customer safety and trust continue to remain top priorities. Customers who are informed about the benefits of genuine parts are better equipped to make the right decisions and avoid the risks linked to counterfeit automotive components.
Well-informed customers help support safer journeys and better long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered according to Hyundai Motor Group standards and specifications and are designed to meet original manufacturing requirements. These parts provide Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, the company seeks to build greater confidence among customers and encourage them to choose Hyundai Genuine Parts consistently.
Commenting on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the initiative reflects Mobis India Limited’s ongoing commitment to customer safety and reinforces the importance of trust as a key element of the company’s vision. He further highlighted that the campaign aims to educate Hyundai vehicle owners about the potential risks of counterfeit parts while emphasizing the long-term value of selecting Hyundai Genuine Parts.
He further added that Mobis ensures all genuine parts are subjected to stringent quality testing to deliver durability, safety, and precise compatibility with Hyundai vehicles. He encouraged customers to remain alert and always verify the authenticity of vehicle parts to ensure dependable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the vision of becoming a leader in the smart mobility era. Based on three major modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and more convenient while offering service parts that effectively meet customer needs.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across PAN India.
The company’s strength in the after-sales parts segment lies in the strong integration of its forward and backward supply chain solutions, vendor ecosystem, pan-India dealer and distributor network, and end customers. Drawing upon its global expertise, Mobis India has upgraded its dealer and distributor network into a highly efficient and sustainable system, with the aim of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
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